Healthcare Management Compelling Communications

MBAN

677

Examines marketing communications in the healthcare field and where the similarities and differences lie between healthcare and other forms of marketing. Students explore facets of doing healthcare communications in a highly regulated industry. Key topics include the relationship between marketing communications and product development throughout the product life- cycle, segmentation of customers, understanding which messages to use for each segment, choosing the right channels for each segment, pricing, and PR.

Healthcare Management Compelling Communications